Balfour Meagher Rebrands as Commercial & Corporate Lawyers

Balfour Meagher Announces New Brand Identity

Balfour Meagher Pty Ltd has rebranded from Balfour Meagher Legal & Business Advisors to Balfour Meagher Commercial & Corporate Lawyers. The change is designed to more accurately reflect the firm’s core practice and the nature of the work it undertakes for clients. While the previous name was deliberately broad, much of the firm’s work has long centred on commercial and corporate matters, in addition to its property and estate planning experience. The new name provides greater clarity for clients, referrers and the market about the specialised legal services the firm delivers. “Our previous branding was no longer consistent with how our clients saw us,” said Richard Edwards, Director of Balfour Meagher. “This rebrand simply aligns our identity with the work we have always done. That is, providing focused, high-quality advice to businesses, directors and commercial clients.” The firm’s team, service offering and commitment to clients remain unchanged. The rebrand is limited to the firm’s name and does not affect existing client relationships or ongoing matters.